Personal Brand Identity | My Symbol
A personal branding project that includes a manifesto and a series of logo designs.
Overview
This project set out to translate my personal values — empathy, harmony, and empowerment — into a visual language that reflects an eye for the unseen: emotional nuances, minority voices, and unspoken needs.
The core idea drew from sunsets as a personal symbol, representing endings as pauses rather than failures, and the belief in quiet "magical moments" that shift how one sees the world. This translated into a brand identity built on simple geometric shapes, rounded forms, and high-contrast color — a warm palette of terracotta, purple, and cream.
The result is a cohesive, repeatable visual system applied across posters, textiles, and everyday objects, carrying the same sense of my core values into every touchpoint.
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